This Is Ideal and Giuliani spa together again for the launch of Bioscalin TricoAge 50+

The collaboration between This Is Ideal and Giuliani spa continues with success. Our Group signs the creativity also of the launch of Bioscalin TricoAge 50+, an important product for middle age women, completely renewed in formulation and image.

This time to interpret the storytelling elaborated by the creative team is testimonial Romina Mondello.

In addition to TVC, aired on major national broadcasters, the plan also includes a print campaign, Below The Line and a digital campaign.