At Bea Italy 2023 LiveZone voted Emerging Agency of the Year with 3.5 mln in revenue and goal of doubling by 2024

In our microphones, CEO Stefano Capraro talks about the agency’s business model that puts experience in relation to other communication actions, breaking out of the traditional definition of an event agency through the Event3 method: Experience-Emotion-Engagement.

Established in 2019 as a spin-off and natural evolution of the multidisciplinary vision of the main Ideal agency,LiveZone overcame the difficult period of the pandemic to record exponential growth in the last two years marked by a crescendo of successes and acquisitions such as AB InBev with the Corona brand, Pernod Ricard with Altos and Codigo, L’Orèal, Accor, Artsana with Chicco, PVH with Tommy Hilfiger and Calvin Klein, Mars, and Alfa Romeo.

Sales grew accordingly from 1.2 million in 2022 to 3.5 million in 2023 with a forecast of 6 million for 2024.

Innovation, results and speed of growth the variables according to which the Emerging Agency Publisher of the Yearaward was itituated at Bea Italia, which this year saw ADC Group’s Stefano Capraro and Giorgia Tosato, Ad and CCO of the acronym, respectively, take the stage at the competition, and LiveZone was presented with the important award.

In the setting of the Auditorium Parco della Musica Ennio Morricone in Rome, where the BEA Italia 2023 celebrations were held, the LiveZone agency whose Corona Sunsets Festival project also received a Gold in the Trade Retail category and a Bronze in the Sustainable Event category

In our microphones, CEO Stefano Capraro talks about the agency’s business model that puts experience in relation to other communication actions, breaking out of the traditional definition of an event agency through the Event3 method: Experience-Emotion-Engagement.

And regarding the ambitious revenue target for 2024, Capraro clarifies, “We called it ambition until some time ago, now it is a certainty for us. Next year’s budget tells of a growth and development that is the result of a lot of work and commitment that has seen us in 2023 face several competitions and fill the tables with new opportunities, new districts, new industries including food, beverage, and the world of nightlife, environments that are very important to us.”