Every story begins with a choice. We were born in 1997 in Turin to bring a new vision to the world of advertising, connecting people and brands through free, independent and revolutionary stories. Out of the box stories.
Thus was born “Ideal,” an independent communications agency with a hybrid model in which strategy, creativity and production drive communications across all media. A revolutionary choice that leads us to open new offices in Milan, New York, Madrid and, in 2020, London.
Times change, market changes, our history changes. In early 2018, This is Ideal Group was born.An innovative communications hub consisting of five signs, each with an individual identity but a common goal: successful, integrated and relevant projects.
Alongside Ideal are born, grow together and share talents and ideas with each other: the smart production company Sala Giochi, the Live Communication Agency Livezone and brandstories, our Branded Content and Entertainment company.
In 2020, in the midst of a pandemic, a new project is kicked off that is not just intended to travel, but to be ahead of its time: a digital, social, and media agency with a decidedly simple offering: Outnow.
Today we are present in major markets with 9 companies worldwide.
We focus on People. We recognize different ideas, trends, concepts and talents, and make them converge to build storyworlds.
We are thinker-makers. Serious. Prolific. Happy. Because we are what we like.
We are free, creative, independent. We want to change the world, idea after idea. Let’s think big and keep our minds open. We know that curiosity is the basis of true freedom.
We have the courage to go further and challenge ourselves continuously.
Each of us is a part of the change, and we all actively participate with enterprising contributions. We make convergence and disruption our ultimate goal.
We are able to collaborate with different talents and culture even when not connected with our world at all.
We are always ON and we stay open with our minds. We know that curiosity is the foundation of true freedom.
We always think outside the box in a free, independent and never conditioned way.
We spread the enthusiasm to do what we do.
We are world travelers, based in Turin, Milan, New York, Madrid and London
THINK FRESH, STAY FRESSSSH
