{"id":3170,"date":"2024-03-26T16:30:17","date_gmt":"2024-03-26T15:30:17","guid":{"rendered":"https:\/\/tii.egloo.it\/?post_type=case-history&p=3170"},"modified":"2024-04-18T11:12:59","modified_gmt":"2024-04-18T09:12:59","slug":"krombacher","status":"publish","type":"case-history","link":"https:\/\/tii.egloo.it\/en\/case-history\/krombacher\/","title":{"rendered":"Krombacher"},"content":{"rendered":"\n
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CHALLENGE<\/p>\n <\/div>\n

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Perfect Harmony of Taste and Quality<\/h2>\n <\/div>\n <\/div>\n
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Brewed by the undisputed masters of beer, with the finest ingredients, purest water and unique yeast.<\/p>\n

These elements make Krombacher naturally perfect to be enjoyed with what we enjoy most (food and people) while respecting the world we want to enjoy to the fullest.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Solution<\/p>\n <\/div>\n

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#TASTEHUNTER<\/h2>\n <\/div>\n <\/div>\n
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Brand, consumers and restaurants\/pubs are the Taste Hunters, described through different editorial lines.<\/p>\n

The largest space has been given to restaurants\/pubs that will be able to tell their story, affinities with the brand, and common passion for natural taste through photos, videos, and quotes.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Execution<\/p>\n <\/div>\n

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Tasted by Krombacher<\/h2>\n <\/div>\n <\/div>\n
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 <\/p>\n

Consumers will be able to discover the restaurants\/pubs where they drink Krombacher through “Tasted by Krombacher” stories that direct users to the map on the landing page.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Results<\/p>\n <\/div>\n

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Record numbers<\/h2>\n <\/div>\n <\/div>\n
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+50,4%<\/div>\n
New users<\/div>
+30,2%<\/div>\n
Pages per session<\/div>
+21,8%<\/div>\n
Time per session<\/div>
+62%<\/div>\n
Number of sessions<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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