{"id":3182,"date":"2024-03-26T16:24:38","date_gmt":"2024-03-26T15:24:38","guid":{"rendered":"https:\/\/tii.egloo.it\/?post_type=case-history&#038;p=3182"},"modified":"2024-04-18T14:39:56","modified_gmt":"2024-04-18T12:39:56","slug":"gorgonzola-2","status":"publish","type":"case-history","link":"https:\/\/tii.egloo.it\/en\/case-history\/gorgonzola-2\/","title":{"rendered":"GORGONZOLA"},"content":{"rendered":"\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>CHALLENGE<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>Renewing the Flavor<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-text right\">\n                                <div class=\"description\"><p>Gorgonzola DOP chose OutNow with the objective of revamping its website in order to comprehensively promote its products, services and information.<\/p>\n<p>The challenge was to present the new site as a sensory experience, a moment of authentic pleasure and culture, highlighting the quality of raw materials and the harmonious combination of textures and flavors that are refined and distinctive.<\/p>\n<\/div>\n                            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__variable-media\">\n    <div class=\"container\">\n      <div class=\"columns\">\n                  <div class=\"column\">\n                            <div class=\"video\">\n                  <video autoplay loop muted playsinline>\n                    <source src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/Gorgonzola-animated-mockup-1-newnew-1.mp4\" type=\"video\/mp4\">\n                  <\/video>\n                <\/div>\n                      <\/div>\n                  <div class=\"column\">\n                            <div class=\"img\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/1280x720.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/1280x720.jpg 1280w, https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/1280x720-512x288.jpg 512w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>                <\/div>\n                        <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>Solution<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>Interactive Experience<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-text right\">\n                                <div class=\"description\"><p>Our proposal involves the creation of a new website that conveys the values of the brand and its products in an engaging, enjoyable and interactive way.<\/p>\n<p>We planned to introduce dynamic elements that would allow the user to interact and explore the product from all angles, and in this sense, the use of the colors white and blue was key to communicating the brand&#8217;s distinctive identity.<\/p>\n<\/div>\n                            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>Execution<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>From Concept to Reality<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-text right\">\n                                <div class=\"description\"><p>OutNow managed the project through all phases, from redesign to development to site launch.<\/p>\n<p>After completing the design phase, which included researching visual and functional benchmarks through a competitor analysis, we defined the visual appearance of the site through style proposals and the user experience through information architecture. Finally, we developed the site using WordPress, which allows us to flexibly and autonomously manage all the content on it.<\/p>\n<\/div>\n                            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__variable-media\">\n    <div class=\"container\">\n      <div class=\"columns\">\n                  <div class=\"column\">\n                            <div class=\"img\">\n                  <img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"744\" src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/TII-website-gorgonzola-blue-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/TII-website-gorgonzola-blue-2.jpg 1376w, https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/TII-website-gorgonzola-blue-2-512x277.jpg 512w\" sizes=\"auto, (max-width: 1376px) 100vw, 1376px\" \/>                <\/div>\n                        <\/div>\n                  <div class=\"column\">\n                            <div class=\"video\">\n                  <video autoplay loop muted playsinline>\n                    <source src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/Gorgonzola-esecuzione-2b.mp4\" type=\"video\/mp4\">\n                  <\/video>\n                <\/div>\n                      <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>Results<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>Record Numbers<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-data right\">\n                                <div class=\"description\">\n                                          <div class=\"number\">+133%<\/div>\n                      <div class=\"text\">Average session duration<\/div>                                          <div class=\"number\">+37%<\/div>\n                      <div class=\"text\">Pages per session<\/div>                                          <div class=\"number\">-38%<\/div>\n                      <div class=\"text\">Bounce rate<\/div>                                          <div class=\"number\">+225%<\/div>\n                      <div class=\"text\">New visitors<\/div>                                      <\/div>\n                          <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__variable-media\">\n    <div class=\"container\">\n      <div class=\"columns\">\n              <\/div>\n    <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Generation G and new, contemporary design find their way into the new website.<\/p>\n","protected":false},"featured_media":2570,"template":"","class_list":["post-3182","case-history","type-case-history","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history\/3182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history"}],"about":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/types\/case-history"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media\/2570"}],"wp:attachment":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media?parent=3182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}