{"id":3187,"date":"2024-03-13T16:06:23","date_gmt":"2024-03-13T15:06:23","guid":{"rendered":"https:\/\/tii.egloo.it\/?post_type=case-history&#038;p=3187"},"modified":"2024-04-18T11:12:59","modified_gmt":"2024-04-18T09:12:59","slug":"the-recipe-for-health","status":"publish","type":"case-history","link":"https:\/\/tii.egloo.it\/en\/case-history\/the-recipe-for-health\/","title":{"rendered":"THE RECIPE FOR HEALTH"},"content":{"rendered":"\n  <section class=\"eg-blocks eg-blocks__variable-media\">\n    <div class=\"container\">\n      <div class=\"columns\">\n                  <div class=\"column\">\n                            <div class=\"video\">\n                  <video data-play-on-hover loop muted playsinline>\n                    <source src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/RM_RicettaDellaSalute-15_mix-Agicom_2.mp4\" type=\"video\/mp4\">\n                  <\/video>\n                <\/div>\n                      <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>CHALLENGE<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>Choosing the right ingredients<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-text right\">\n                                <div class=\"description\"><p>The creative idea is based on a parallelism-ironic and effective-between cooking and health.<br \/>\nMore than ever, therefore, the choice of the right ingredients was crucial:<\/p>\n<ul>\n<li>2 chefs and food creators much loved and followed by the target audience &#8211; Federico Fusca and Ruben Bond\u00ec.<\/li>\n<li>Different formats to highlight product pluses in a light and engaging way.<\/li>\n<li>Metaphorical but very precise storytelling to make even the dreaded information set more accessible.<\/li>\n<\/ul>\n<\/div>\n                            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>Solution<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>A menu that feels good<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-text right\">\n                                <div class=\"description\"><p>Federico and Ruben have &#8220;prepared&#8221; for Reale Mutua a very special menu that allows those who choose it to take complete and effective care of their health, taking advantage of fast and accurate products and services. In the various items, in fact, they tell us what RealmenteInSalute DayByDay puts on the table to ensure well-being, protection and care day after day.<\/p>\n<\/div>\n                            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>Execution<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>Welcome to the kitchen!<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-text right\">\n                                <div class=\"description\"><p>To narrate the Recipe of Health, the location could only be a kitchen.<br \/>\nPots, lids, knives and colorful raw materials were the creative elements to build fun and pressing metaphors about the product&#8217;s main services: home care, specialized video consultations, per diem for hospitalization, medical expense reimbursement.<\/p>\n<p>Presenting the Recipe, a Ruben and Francesco in great form who addressed the user in a colloquial and direct manner, made unmistakable by their characteristic dialectal inflections.<\/p>\n<\/div>\n                            <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__two-columns-variable\">\n    <div class=\"container\">\n      <div class=\"wrap-content\">\n        <div class=\"columns\">\n                      <div class=\"column type-title left\">\n                                                    <div class=\"subtitle\">\n                      <p>Results<\/p>\n                    <\/div>\n                                    <div class=\"title\">\n                    <h2>Record Numbers<\/h2>\n                  <\/div>\n                            <\/div>\n                      <div class=\"column type-data right\">\n                                <div class=\"description\">\n                                          <div class=\"number\">+21,5 M<\/div>\n                      <div class=\"text\">Impression<\/div>                                          <div class=\"number\">+8,1 M<\/div>\n                      <div class=\"text\">Reach<\/div>                                          <div class=\"number\">+269 K<\/div>\n                      <div class=\"text\">Video Views<\/div>                                          <div class=\"number\">+170 K<\/div>\n                      <div class=\"text\">Clicks to link<\/div>                                      <\/div>\n                          <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"eg-blocks eg-blocks__variable-media\">\n    <div class=\"container\">\n      <div class=\"columns\">\n                  <div class=\"column\">\n                            <div class=\"video\">\n                  <video data-play-on-hover loop muted playsinline>\n                    <source src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/RM_PILL-Assistenza-a-Domicilio-60_9-16_2.mp4\" type=\"video\/mp4\">\n                  <\/video>\n                <\/div>\n                      <\/div>\n                  <div class=\"column\">\n                            <div class=\"video\">\n                  <video data-play-on-hover loop muted playsinline>\n                    <source src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/RM_PILL-Diaria-per-Ricovero-60_9-16_1.mp4\" type=\"video\/mp4\">\n                  <\/video>\n                <\/div>\n                      <\/div>\n                  <div class=\"column\">\n                            <div class=\"video\">\n                  <video data-play-on-hover loop muted playsinline>\n                    <source src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/RM_PILL-Rimborso-Spese-Mediche-60_9-16_1.mp4\" type=\"video\/mp4\">\n                  <\/video>\n                <\/div>\n                      <\/div>\n                  <div class=\"column\">\n                            <div class=\"video\">\n                  <video data-play-on-hover loop muted playsinline>\n                    <source src=\"https:\/\/tii.egloo.it\/wp-content\/uploads\/2024\/03\/RM_PILL-Videoconsulto-60_9-16_1.mp4\" type=\"video\/mp4\">\n                  <\/video>\n                <\/div>\n                      <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Reale Mutua&#8217;s first fully digital&#038;social campaign that targets a younger, evolved target audience with an educational-inspired project that presents the RealmenteInSalute DayByDay product using an unusual health-cooking parallelism. <\/p>\n","protected":false},"featured_media":2561,"template":"","class_list":["post-3187","case-history","type-case-history","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history\/3187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history"}],"about":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/types\/case-history"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media\/2561"}],"wp:attachment":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media?parent=3187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}