{"id":3188,"date":"2024-03-01T11:45:13","date_gmt":"2024-03-01T10:45:13","guid":{"rendered":"https:\/\/tii.egloo.it\/?post_type=case-history&p=3188"},"modified":"2024-04-18T11:12:59","modified_gmt":"2024-04-18T09:12:59","slug":"redbull","status":"publish","type":"case-history","link":"https:\/\/tii.egloo.it\/en\/case-history\/redbull\/","title":{"rendered":"REDBULL"},"content":{"rendered":"\n
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CHALLENGE<\/p>\n <\/div>\n

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Involve them all<\/h2>\n <\/div>\n <\/div>\n
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Conveying all the sporting adrenaline but also the great fun of the tournament through an engaging and fast-paced visual narrative that finds its focus in the exceptional testimonial but is able to create an equally evocative urban world around him.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Solution<\/p>\n <\/div>\n

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Real life, real fun<\/h2>\n <\/div>\n <\/div>\n
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The teaser video features hyper-realistic features “colored” by graphic inserts that in the years immediately following became a defining note of successful TV series and many other digital content, in which the protagonist interacts with other characters.<\/p>\n

The campaign key visual also evokes the same urban atmospheres and sees Neymar, portrayed in his classic sports action, surrounded by the other players.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Execution<\/p>\n <\/div>\n

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Ready to play<\/h2>\n <\/div>\n <\/div>\n
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To make both the video and the key visual, the production moved to the prestigious Pinup Studios in Paris where individual shots were taken then processed in 3D precisely to give realism and narrative depth to the driving image, which recalls a Brazilian rooftop.<\/p>\n

Similarly, the video presents us in 1 minute that unfolds in a dynamic crescendo with the story of a call to action that is completely unmissable by anyone who loves soccer, wherever they are and whatever they are doing.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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ARE YOU READY?<\/strong><\/h2>\n

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Those who love soccer play it everywhere.<\/p>\n

And he is always ready to take up the challenge with enthusiasm, wherever and in whatever conditions he is.<\/p>\n

And it is precisely the joy and immediacy of amateur soccer that inspires the international tournament
\nRed Bull Neymar Jr’s 5 and its launch campaign to support it.<\/p>\n<\/div>\n <\/div>\n

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