{"id":3197,"date":"2024-03-01T11:27:58","date_gmt":"2024-03-01T10:27:58","guid":{"rendered":"https:\/\/tii.egloo.it\/?post_type=case-history&p=3197"},"modified":"2024-04-18T11:12:59","modified_gmt":"2024-04-18T09:12:59","slug":"next-gen-freedom","status":"publish","type":"case-history","link":"https:\/\/tii.egloo.it\/en\/case-history\/next-gen-freedom\/","title":{"rendered":"NEXT-GEN FREEDOM"},"content":{"rendered":"\n
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CHALLENGE<\/p>\n <\/div>\n

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100% cityproof<\/h2>\n <\/div>\n <\/div>\n
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Showcasing in the most engaging way possible, including visually, the new Scrambler models through the passions and lifestyles of their potential drivers: young people who live the city 100 percent and seek maximum freedom of movement to best surf between super-cool, contemporary professions and personal lives.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Solution<\/p>\n <\/div>\n

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Freedom is fusion<\/h2>\n <\/div>\n <\/div>\n
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An ambitious fusion of 2D and 3D motion graphics, set in a cosmopolitan setting in which the protagonists, a DJ, a Visual Artist and a Filmmaker, face a rewarding drive on the three new Scrambler models that color and animate the city streets through the mix of different graphic and illustrative styles.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Execution<\/p>\n <\/div>\n

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Visual Challenges<\/h2>\n <\/div>\n <\/div>\n
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An unexpected montage characterized by short scenes, enriched by futuristic-style effects, which maximize not only the aesthetics but also the character of the models.<\/p>\n

Further distinguishing note is the shift from 16\/9 to 9\/16 format, in a social driven perspective and fully consistent with the look&feel of the video.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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