{"id":3211,"date":"2024-03-01T09:39:32","date_gmt":"2024-03-01T08:39:32","guid":{"rendered":"https:\/\/tii.egloo.it\/?post_type=case-history&p=3211"},"modified":"2024-04-18T11:12:59","modified_gmt":"2024-04-18T09:12:59","slug":"strength-creates-beauty","status":"publish","type":"case-history","link":"https:\/\/tii.egloo.it\/en\/case-history\/strength-creates-beauty\/","title":{"rendered":"STRENGTH CREATES BEAUTY"},"content":{"rendered":"\n
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CHALLENGE<\/p>\n <\/div>\n

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Two languages. What synthesis?<\/h2>\n <\/div>\n <\/div>\n
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The goal was to combine the scientific instances, the classic demo for short, which generally make for “cold” storytelling, with a warmer, more emotional approach related to the end benefit. All to explain that there is a solution. And it is effective.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Solution<\/p>\n <\/div>\n

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Let’s get into the…detail.<\/h2>\n <\/div>\n <\/div>\n
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Making the scientific basis of the product spectacular and entertaining, with a visual insight that takes us-literally-into the product. All without losing charm, and aesthetic rigor, when it comes to showing the beauty of hair. Live.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Execution<\/p>\n <\/div>\n

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A tale without anticadences of style.<\/h2>\n <\/div>\n <\/div>\n
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In the TVC Beatrice Venezi leads us to discover the two hero products of the No. 1 pharmacy range of anti-hair loss: the Capillary Activator and Novagenin. The drop of the former and the tablet of the latter thus become the “doors” that let us enter the green Bioscalin world. A world where strength and beauty coexist harmoniously. Just try them.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Giuliani innovation again takes center stage, with the latest subject of the Pull Out Your Bioscalin Side campaign. The protagonist, once again, is conductor Beatrice Venezi.<\/p>\n","protected":false},"featured_media":2588,"template":"","class_list":["post-3211","case-history","type-case-history","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history\/3211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history"}],"about":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/types\/case-history"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media\/2588"}],"wp:attachment":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media?parent=3211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}