{"id":3231,"date":"2024-01-24T18:17:18","date_gmt":"2024-01-24T17:17:18","guid":{"rendered":"https:\/\/tii.egloo.it\/?post_type=case-history&p=3231"},"modified":"2024-04-18T14:26:01","modified_gmt":"2024-04-18T12:26:01","slug":"next-in-hair","status":"publish","type":"case-history","link":"https:\/\/tii.egloo.it\/en\/case-history\/next-in-hair\/","title":{"rendered":"Next in Hair"},"content":{"rendered":"\n
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CHALLENGE<\/p>\n <\/div>\n

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A digital renaissance<\/h2>\n <\/div>\n <\/div>\n
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Transforming the annual multibrand event into a super immersive digital experience to tell +2000 connected people about future trends in the haircare world.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Solution<\/p>\n <\/div>\n

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An integrated, digital, connected event<\/h2>\n <\/div>\n <\/div>\n
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Next In Hair, an emotional and artistically engaging concept that, inspired by the post-pandemic boom, created an interdisciplinary dialogue between the sectors most affected by the long period of crisis and blockade.
\nReal encounters in an exceptional location, the Viu Milano hotel, where 6 world-renowned hair artists collaborated with 6 artists, blending creativity and expressive methods to find out what costumes, makeup and hair styles feel like.
\nThe live event, hosted by Daniela Collu, took place digitally on a dedicated platform, where more than 2,000 connected people interacted united by the claim:
\n“Creating the beauty that moves the world.”<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Execution<\/p>\n <\/div>\n

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Creating the beauty that moves the world<\/h2>\n <\/div>\n <\/div>\n
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Next In Hair 2022 consisted of 3 key moments: 2-hour live event on Nov. 8, also available on-demand with 6 international and national artists and 6 world-renowned performers; 6 masterclasses on L’Or\u00e9al Access, the brand’s education portal, dedicated to an in-depth look at the trends that the artists presented on-stage; and 12 tutorials that showed techniques related to the 2022 trends with Italian artistic teams and partner artists.<\/p>\n

Hairstylists who presented masterclasses included three Italians, Luigi Neri, Salvo Filetti and Mauro Situra, U.S.-based Danielle Keasling, Sweden’s Alireza Mousavi and France’s Sache De Carteret.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Results<\/p>\n <\/div>\n

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A spectacular success<\/h2>\n <\/div>\n <\/div>\n
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+2000<\/div>\n
People Connected<\/div>
+9.8M<\/div>\n
Impression<\/div>
+565k<\/div>\n
Interactions<\/div>
+26k<\/div>\n
Clicks to landing page<\/div>
+860<\/div>\n
Accounts created on L’Or\u00e9al Access<\/div>
+1200<\/div>\n
Reactivated accounts on L’Or\u00e9al Access<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

A digital and social campaign by L’Or\u00e9al Par\u00ecs that involved influencers of all ages.<\/p>\n","protected":false},"featured_media":3745,"template":"","class_list":["post-3231","case-history","type-case-history","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history\/3231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/case-history"}],"about":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/types\/case-history"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"https:\/\/tii.egloo.it\/en\/wp-json\/wp\/v2\/media?parent=3231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}