GORGONZOLA

Generation G and new, contemporary design find their way into the new website.

Context

Custodi del Gusto

The Consortium for the Protection of Gorgonzola Cheese is an Italian organization dedicated to protecting and promoting Gorgonzola DOP cheese.

Founded in 1970, it represents producers of Gorgonzola DOP cheese and works to ensure compliance with the production rules and technical specifications necessary to obtain the DOP mark. The Consortium is also involved in the legal protection of the trademark and promotes the product through marketing and communication initiatives.

Year

2022

What we did

Web Design

Development

Ottimizzazione SEO

CHALLENGE

Renewing the Flavor

Gorgonzola DOP chose OutNow with the objective of revamping its website in order to comprehensively promote its products, services and information.

The challenge was to present the new site as a sensory experience, a moment of authentic pleasure and culture, highlighting the quality of raw materials and the harmonious combination of textures and flavors that are refined and distinctive.

Solution

Interactive Experience

Our proposal involves the creation of a new website that conveys the values of the brand and its products in an engaging, enjoyable and interactive way.

We planned to introduce dynamic elements that would allow the user to interact and explore the product from all angles, and in this sense, the use of the colors white and blue was key to communicating the brand’s distinctive identity.

Execution

From Concept to Reality

OutNow managed the project through all phases, from redesign to development to site launch.

After completing the design phase, which included researching visual and functional benchmarks through a competitor analysis, we defined the visual appearance of the site through style proposals and the user experience through information architecture. Finally, we developed the site using WordPress, which allows us to flexibly and autonomously manage all the content on it.