CHALLENGE
Digital Transformation
Legnolandia Group set out to revamp its digital identity: starting with three separate platforms dedicated to the design and construction of wood structures, all were complex to navigate.
This revamp aims to facilitate internal business activities and provide useful information to stakeholders interested in the company’s collective participation and initiatives.
Solution
Web Innovation
Through a preliminary analysis of the previous web structures of Legnolandia, Legnoquadro and Eurostratex, and thanks to the active collaboration of all the corporate departments involved, we were able to develop new sitemaps.
This allowed us not only to develop new layouts and simplify site traffic, but also to create a fourth website dedicated to the Group’s history, services and curiosities, putting users at the center of the project and directly understanding their needs.
Execution
Restyling and Effective SEO
OutNow proposed a solution based on a complete redesign of the sites, aiming to improve the brand’s online presence. We emphasized the brand identity both stylistically and in terms of content, conveying its values in a more incisive way.
Text, in particular, has considerable impact, keeping the user’s attention through the use of engaging animations and interactions. Finally, we delivered to the client a tech platform that allows him to control SEO optimization for all site pages.
