CHALLENGE
Quick and Customized Access
Intred Spa’s new website aims on the one hand to improve the usability and accessibility of information, and on the other to better guide different types of profiles (corporate and private), to content and services that are more interesting for the specific needs of each.
With an optimized navigation experience and an intuitive structure, the new site aims to provide quick and easy access to available resources and services, thus helping to improve the overall user experience and strengthen the relationship with customers.
Solution
Always Connected
For the implementation of this project, we worked closely with the Intred Spa team to ensure that our main goal, to put the user at the center, was achieved. We developed a new site architecture, user paths, and design that were easily understandable, informative, and accessible.
This approach allowed us to directly understand users’ needs and perspectives, helping to define the project goals and guide the next steps. These included revising content, organizing information hierarchically, and developing new main sections of the site.
Execution
Fresh Style and Visual Clarity
We adopted a fresh, clean style that combines clear, direct text with photographic images that are explanatory of the concepts covered.
During the content strategy activity, we collaborated constantly with UX and UX Design specialists, and together we defined an information architecture tailored to meet the needs of different types of users by structuring pages optimized to achieve the company’s strategic goals.
