CHALLENGE
100% cityproof
Showcasing in the most engaging way possible, including visually, the new Scrambler models through the passions and lifestyles of their potential drivers: young people who live the city 100 percent and seek maximum freedom of movement to best surf between super-cool, contemporary professions and personal lives.
Solution
Freedom is fusion
An ambitious fusion of 2D and 3D motion graphics, set in a cosmopolitan setting in which the protagonists, a DJ, a Visual Artist and a Filmmaker, face a rewarding drive on the three new Scrambler models that color and animate the city streets through the mix of different graphic and illustrative styles.
Execution
Visual Challenges
An unexpected montage characterized by short scenes, enriched by futuristic-style effects, which maximize not only the aesthetics but also the character of the models.
Further distinguishing note is the shift from 16/9 to 9/16 format, in a social driven perspective and fully consistent with the look&feel of the video.
