CHALLENGE
Perfect Harmony of Taste and Quality
Brewed by the undisputed masters of beer, with the finest ingredients, purest water and unique yeast.
These elements make Krombacher naturally perfect to be enjoyed with what we enjoy most (food and people) while respecting the world we want to enjoy to the fullest.
Solution
#TASTEHUNTER
Brand, consumers and restaurants/pubs are the Taste Hunters, described through different editorial lines.
The largest space has been given to restaurants/pubs that will be able to tell their story, affinities with the brand, and common passion for natural taste through photos, videos, and quotes.
Execution
Tasted by Krombacher
Consumers will be able to discover the restaurants/pubs where they drink Krombacher through “Tasted by Krombacher” stories that direct users to the map on the landing page.
Results
Record numbers
