STRENGTH CREATES BEAUTY

Giuliani innovation again takes center stage, with the latest subject of the Pull Out Your Bioscalin Side campaign. The protagonist, once again, is conductor Beatrice Venezi.

Context

From science, beauty. Here is the strength of the brand.

The promise of beauty in many can make it, but in few can fulfill it.
Especially few can back it up scientifically, as Giuliani does who, in the field of anti-fall, is recognized as number one. A force, a certainty, able to speak to potential customers.

Year

2024

What we did

TVC – PRINT – POV

CHALLENGE

Two languages. What synthesis?

The goal was to combine the scientific instances, the classic demo for short, which generally make for “cold” storytelling, with a warmer, more emotional approach related to the end benefit. All to explain that there is a solution. And it is effective.

Solution

Let’s get into the…detail.

Making the scientific basis of the product spectacular and entertaining, with a visual insight that takes us-literally-into the product. All without losing charm, and aesthetic rigor, when it comes to showing the beauty of hair. Live.

Execution

A tale without anticadences of style.

In the TVC Beatrice Venezi leads us to discover the two hero products of the No. 1 pharmacy range of anti-hair loss: the Capillary Activator and Novagenin. The drop of the former and the tablet of the latter thus become the “doors” that let us enter the green Bioscalin world. A world where strength and beauty coexist harmoniously. Just try them.