CHALLENGE
A new way to tell the story of diversity
Telling Diversity, Equity and Inclusion through a project that is able to bring people closer to these contemporary issues, resulting in a narrative that is able to overcome generational barriers.
Solution
A podcast series to give voice to those who experience DE&I issues.
In collaboration with Coface, Fastweb, Generali, Jakala, Valore D, and with the Patronage of the City of Milan, the first multi-brand series is born that tries to answer a simple question: how can we live every day under the sign of Diversity, Equity and Inclusion?
The narrative voice, Luca Trapanese, tries to answer this question together with 27 guests, including well-known faces such as Mariano Gallo and Diego Passoni, brands and institutions, such as Councillor Gaia Romani and Councillor Lamberto Bertolè.
Execution
HAVE A NICE DEI
Luca Trapanese, takes the listener through four episodes, lasting about 35 minutes:
- Gender Like Us to talk about gender identity, intersectionality and the gender gap.
- Beyond the Barriers to tell about the world of disability and caregivers.
- Generation Now to explore intergenerational dialogue, against ageism.
- Beautiful Thoughts to explore issues related to psychological well-being.
Results
On this blue monday comes Have a Nice Dei
Have a Nice Dei was released on January 15, 2024 on Spotify and all other streaming platforms, aiming to reverse the grim narrative of Blue Monday.
The podcast series was presented at a press conference at the City Hall. It also received social and press coverage. The project has been mentioned in major publications such as Elle, Vanity Fair, D di Repubblica, and many others.
